Friday 19 March 2010

In what ways does your media product use, develop or challenge forms and conventions of real media products? (Part One)


1) In Shot 1 there is the performer sitting on the piano, alone. There is a faded layer over the top to represent her memory; in this layer there is the performer and a boy playing guitar. This represents the lyric "Money can't buy you back the love that you had then", because the performer is now alone and in the memory she is smiling and happy.

2) This is what I think the record label would want their artist to be represented because she looks very quirky in a vintage looking, blue, polka dot dress; she looks calm and laid back. She is in a pure white room full of musical instruments, to show that she is creative. She also stands out in the room. The style of clothes also helps represent her music genre - acoustic/ indie folk.

3) In shot 3 there is another performer playing acoustic guitar, against a tree, outside in the woods. This represents the genre because is has the laid back acoustic look, because he is playing acoustic guitar. It also represents the Indie Folk genre because of the style of clothing and because of the setting - when we think of folk music, we think of traveling bands, outside, around campfires etc.

4) For shot 4, I've decided to make an intertextual link to "Teenage Life & Youth Culture". This is because here are a group of teenagers smiling, dancing, having fun and just enjoying life and their selves. The reason I've linked it to Teenage Life is because I found this photo and I thought there was a strong connection between the two. Most people look down on teenagers today, and I believe that this picture completely contradicts their opinions, because we are all we dressed, friendly and not vandalising etc. This is how much teenagers actually are - happy and inviting.

5) This shows camera work because this shot was a free hand/ hand held shot of panning of the ground, which then follows up to the performers foot (taping), which then pans up to the guitar and performers face, and upper body. This is one of the most interesting camera shots I've seen, and I think it works so well because it was a risk that Jahmal took.

6) In our video all the lighting was natural because we wanted a really down to earth, and natural atmosphere to it; however for shot 6 I decided to show what shot we actually used set lighting for. The single light, from behind the camera, made such a difference - the colours became brighter and the whole atmosphere seemed to become more positive too. Behind the camera was also a huge window which let in a lot of natural light too.

7) I've also used the studio scene for shot 7 to show the mise-en-scene. The studio scenes were the perfect scenes for me because they had a perfect back drop, lighting, and the colours look gorgeous all together. In this shot the back drop really compliments the happy/ fun atmosphere we wanted for our music video. This shot also shows the outfits people were wearing - mainly blues, whites, navys which work great against the bright and crazy background. This shot also shows the expressions of the characters, smiling and dancing which completes the friendliness of the mise-en-scene. We had the most control with this set compared to the others, where we wasn't allowed to move anything, or we couldn't control the weather etc.

8) This shot really links to a shot from City & Colour - The Girl music video. His music is also from the acoustic genre. This kind of shot is very common, in this music genre, with the performer playing a guitar outside in a natural/ woodland area.

9) This shot also links to City & Colour's music video. In acoustic genre music videos it's very important to get the musical instrument (Acoustic guitar) in because the music is a huge inspiration and influence to other acoustic artist and fans. This shot looks almost similar to one from City & Colour.

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