Thursday 18 March 2010

In what ways does your media product use, develop or challenge forms and conventions of real media products? (Part Two)



1) This is a screen grab from the music video "The Good Life - Kanye West feat T Pain". I've chose this image of Kanye with the animated background of New York with King Kong, Empire State Building, Statue of Liberty and Yellow Taxi Cabs (all very iconic ideas of New York). The lyric is "It Feel Like N.Y" - therefore the link with the background and the lyrics is that, as soon as you see the background you automatically think of New York City.

2) In the "Neapolitan Dreams" music video, the record label wants to show of Lisa Mitchell's quirkiness and also her style, because that really attracts the audience because she is visual interesting through her clothes and personal style. The record label would want to create this of pure and almost fairy tale atmosphere so the audience is intrigued and engaged by the artist, because of her acoustic, calm, peaceful and girly music genre.

3) Tonight is Goodbye's, Brain Music Video, shows off their Rock/Indie style because of their band performance, which shows them all playing energetically with their instruments; creating this huge LIVE gig atmosphere that is a common convention with music videos from the Rock/ Indie genre.

4) Shot 4 is also another Tonight is Goodbye Music Video (Fire In The Hole). I chose this for my intertextule reference because when I first saw the video I automatically thought of the iconic boat scene from Duran Duran's Rio Music Video. The style of the clothes, especially the lead singer in the cream blazer's really just show such a strong similarity.

5) I've chosen a shot from Jamie T's Sticks 'n' Stones Music Video to show camera work because there is something about this shot that is very unique. Most of the video is in a hand held style; this shot is of the artist singing the lyrics while running along side the train, and the camera looks back at him through the window as the train pulls away. This camera work is very raw and really works with the whole style of the video.

6) This is Jamie T's Man Machine Video; The lighting to this shot is perfect - the lights from the busy street below contrasts with him singing into the camera, with a single light from above. Even though there is the single light above of the artist/camera, we are made to believe that the light is coming from the street below. There is also a real sense of reality in this shot, no studios, just life.

7) Marina & The Diamonds Hollywood video creates perfect mise-en-scene of America. It has all the connotations of America (in the entire video) but in this screen shot there are tiny American flags, the performer is wearing the american flag in part of her costumer, all of the extras are dressed in red, blue and white (american flag colours), people dressed american icons and classic american figures (marilyn monroe, elvis, cheerleader, jock etc). The set is a very posh room (chandelier) and when the video starts it is in "the white house".

8) This shot is taken from Jamie T's Sticks 'n' Stone music video. It is the performer (right) and his best mate dressed up as a clown. This shot really reminded me of The Arctic Monkey's - Florescent Adolescent music video because of the friend & clown outfit.

9) This shot from Kanye West & T Pain's "Good Life" links to the Justice "D.A.N.C.E" music video because it is created by the same graphic designer - So Me. The animation and writing is a common convention in So Me's work, therefore the two link because of the animation and also the electronic influence in the music.

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